Make Hackney Snow

The good people of Hackney didn’t have to dream of a white Christmas this year: we made it happen for them.

Yep, not content with starting to cover the nation in 4G, we’ve now covered Hackney in snow as part of Make Hackney Sparkle, a programme of free Christmas entertainment in the borough.

Posters encouraged people to make a call or check in using Foursquare. Those curious enough were rewarded with a lovely blast of ‘Let it Snow’ by Dean Martin, and a big surprise… their very own snow blizzard.

The reactions were pretty special: hipsters smiled, average dates became magical and Christmas wishes came true.

To make it all happen we used some clever bespoke software and electronics, an EE 4G connection, five snow cannons situated on the roofs of Rivington street buildings, and, of course, a healthy dose of Christmas magic.